Design
"Rachel has displayed excellent graphic design skills, saving St. Vincent de Paul hundreds of dollars by designing great things in-house." - Kristen Klein, former Director of Community Relations at St. Vincent de Paul
As Community Relations Assistant at St. Vincent de Paul, I used Adobe InDesign to create various communication materials in line with the organization's brand standards, including social media graphics, flyers, rack cards, posters, and advertisements. Since I sometimes designed materials for donors and other times designed materials for clients, audience research played an important role in my design process.
Here are some examples of my work.
Here are some examples of my work.
In-House Designs for St. Vincent de Paul
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To create this advertisement, I researched the audience of the intended publication and developed a copy platform to strategically reach them, while maintaining St. Vincent de Paul's brand identity and tone. I used Adobe Photo Editor and Adobe InDesign to create this advertisement, which ran in the February/March 2016 issue of Cincy Magazine.
(Click here to view it in context.) |
