Events & Program Planning
Event Campaign
I enjoy helping to brand/market upcoming events. Here's an example.
The scenario: A network of churches wants to put on a one-day conference that educates attendees on ways to be missional in the community.
The target audience: Church members and clergy (ages 60+)
The budget: Not excessive
The task: Design a name/title, logo, promotional pieces, and timeline for promotions.
The scenario: A network of churches wants to put on a one-day conference that educates attendees on ways to be missional in the community.
The target audience: Church members and clergy (ages 60+)
The budget: Not excessive
The task: Design a name/title, logo, promotional pieces, and timeline for promotions.
Non-Profit Special Events
As a community relations assistant at St. Vincent de Paul, I assisted with the organization's special events throughout the year.
These included RetroFittings (an innovative fundraiser/fashion show), Food from the Heart food drive, winter coat distributions, Catholic Schools Week food drives, Hope to Homes 5K, Celebration of Service, donor receptions, Prescription Fore Fun Charitable Golf Outing, and other events and drives.
My work for the 5K included designing and distributing flyers, working with vendors, sending e-blasts to promote the event, designing event T-shirts, securing food, recruiting for and training volunteers, organizing packet pick-up, assisting at the event, and more.
For other events, I assisted with a variety of tasks, including designing signage and promotional materials, confirming volunteers, scheduling donation pick-ups/drop-offs, and helping with registration and general customer service.
These included RetroFittings (an innovative fundraiser/fashion show), Food from the Heart food drive, winter coat distributions, Catholic Schools Week food drives, Hope to Homes 5K, Celebration of Service, donor receptions, Prescription Fore Fun Charitable Golf Outing, and other events and drives.
My work for the 5K included designing and distributing flyers, working with vendors, sending e-blasts to promote the event, designing event T-shirts, securing food, recruiting for and training volunteers, organizing packet pick-up, assisting at the event, and more.
For other events, I assisted with a variety of tasks, including designing signage and promotional materials, confirming volunteers, scheduling donation pick-ups/drop-offs, and helping with registration and general customer service.
Campus Events
Our "Who is that IWU baby?" contest drew participation from a total of fifty IWU administrators, faculty, and students.
In Spring 2012 (my first semester at IWU), I co-founded a new student organization called IWU Students for Life. Obtaining university-recognition of this organization required us to establish a vision, mission and goals; research and write a constitution; and identify at least five charter members. I continued my commitment to this organization throughout my college career. My sophomore year, I served as the vice president and D.C. trip coordinator, and during my junior year, I served as president. As a senior, I served as the resource coordinator and as a member of the public relations committee.
Highlights include...
Highlights include...
- Helping develop the organization and its outreach from three attendees at our first meeting in 2012, to a packed-out room at a seminar we hosted this spring.
- Collaborating with the Ball State Students for Life chapter to plan a university-approved, off-campus field trip to Washington, D.C. each spring. During my sophomore year, I was the trip liaison for IWU, which meant I was responsible for communicating with Ball State SFL, completing the necessary paperwork and meetings for IWU approval, promoting the trip to our student body, and managing the IWU trip registration and payment process. That year, we had thirteen IWU students register. The following two years, I acted as an adviser to other students who took on the role of trip liaison.
- Obtaining consistent earned-media coverage for the organization in the school newspaper, including two front-page stories.
- Writing a successful grant proposal to receive funding for an awareness campaign.
- Planning and promoting an adoption panel each year during Adoption Awareness Month, which typically includes hosting guest speakers from the university as well as from the greater Marion community.
- Planning and executing a photo campaign that, in three days of posts, resulted in 510 Facebook engagements, 7.7K post clicks, and 9.1K organic reach.
- Coordinating our "Who is that IWU baby?" contest, which drew active participation from a total of fifty IWU administrators, faculty, and students. My responsibilities included securing a space and supplies for our week-long contest, contacting administrators and faculty to obtain their baby photos, promoting the contest, designing entry forms (using Microsoft Word), designing a slideshow (using Microsoft PowerPoint), scheduling other volunteers to work our booth, and determining contest winners (using Microsoft Excel).
- Forming and maintaining relationships with other organizations that share similar visions. These include student groups at other universities as well as local, state, and national organizations.
- Promoting group events and meetings to the student body through social media, campus-wide E-newsletters, posters, slideshow displays, and information tables.